IMC’s September 2021 Market Insights Teaches Digital Sourcing Strategy
International Market Centers’ (IMC) September 2021 Market Insights webinar – “Merging Digital & In-Person Markets” on Wednesday, September 15 – teaches retailers to incorporate digital sourcing tools into their sales strategy in a masterclass led by Mary Moore of The Cook’s Warehouse and Juniper by IMC.
“The pandemic has accelerated the use of digital sourcing tools, and now that retailers are comfortable using them, it’s time to take a deep dive into maximizing them to grow business,” said Dorothy Belshaw, IMC executive vice president, chief customer and marketing officer. “Mary is the ultimate teacher for this session as both a very successful retailer and a leader in the development of our soon-to-launch JuniperMarket.”
“Successful sourcing pairs the latest introductions with available, in-stock product and is best achieved through a hybrid of onsite and online activities,” added Moore. “Combining physical markets with digital tools keeps customers coming back for more throughout the year.”
In 2020, Moore joined the leadership team of Juniper and IMC in a two-pronged role, with both internal (digital operations) and external (omni-channel buyer engagement) responsibilities. She brings the voice of the buyer as well as her 27 years of retail and 15 years of e-commerce experience to the fast-growing digital company and successful physical markets. Prior to joining IMC, Moore founded and led The Cook’s Warehouse, an award-winning gourmet store and cooking school in Atlanta that combines her love of cooking and business. She also founded and developed an app, Plenty, that allows consumers to find foods that works for them based on preferences and dietary restrictions.
Juniper, IMC’s new fully integrated omnichannel B2B commerce solution and multi-line B2B e-commerce marketplace, empowers buyers and sellers to better manage and grow their business at markets and year-round. It offers a sales automation and commerce platform (JuniperCommerce) combined with a B2B e-commerce marketplace (JuniperMarket) that together empower sales teams, streamline product data management and deliver real-time visibility across channels – driving business efficiency and growth for buyers and sellers. JuniperMarket launches in 2021. More information is at www.JuniperCommerce.com.
“Merging Digital & In-Person Markets” is a free webinar on Wednesday, September 15, 10:00am PDT/1:00pm EDT. Registration is open now at https://imcenters.zoom.us/webinar/register/8516136933956/WN_-Creb5-hRiuA9XdQtMIc6Q .
IMC's Market Insights webinars present high-level conversations about issues that are currently impacting business and allow buyers and suppliers to prepare for market throughout the year. With timely, exclusive, and actionable content, the series is an extension of the programming presented by Atlanta Market, DesignOn HPMKT by IMC (IMC’s High Point Market social media channels and programming) and Las Vegas Market. The next Market Insights sessions are “The Art and Science of Store Checks” on October 5, 2021 and “Staging is NOT Just for Houses for Sale” on November 10, 2021.
IMC's upcoming markets are Fall Design Week (September 20-22, 2021) at AmericasMart, High Point Market (October 16-20, 2021) and Fall Cash & Carry at AmericasMart (November 2-4, 2021). The Open Year-Round showroom resources are available Monday-Friday from 10 a.m. to 4 p.m. at AmericasMart and 10 a.m. to 5 p.m. at Las Vegas Design Center.
About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of Juniper, a fully integrated omnichannel B2B commerce solution and multiline B2B e-commerce marketplace empowering buyers and sellers to better manage and grow their business at markets and year-round, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information, visit www.imcenters.com.