IMC Announces Updates to Atlanta Apparel Marketing and Communications Team
International Market Centers (IMC) is pleased to announce several changes to its Atlanta Apparel marketing and communications team as it refines the brand and expands market offerings with the launch of the new Las Vegas Apparel market this August.
Kim Adams has been promoted to Vice President Marketing, Apparel. Adams came to IMC in 2018 with a background in digital marketing – complementing the strengths and industry experience of the existing apparel brand team. In her role as Executive Director of Marketing, Apparel, she focused on building a data-driven, collaborative strategy process; finding budget efficiencies; and working with a cross-functional team to support continued strong attendance at IMC's apparel shows as well as the growth of its daily business.
The natural partnership of IMC's in-house Fashion Office with the apparel brand team has been strengthened by bringing those groups together as one marketing team. The Fashion Office, led by Fashion Director Morgan Ramage, is IMC's in-house trend authority, responsible for multiple fashion shows and styled presentations during each of the eight annual apparel markets. While these teams have long worked well together, this move streamlines the alignment of trend education and fashion presentations as a fully integrated part of each show’s marketing effort.
"The success of Atlanta Apparel is achieved daily, in large part by our motivated and talented team members who share IMC's values and leadership expectations," said Dorothy Belshaw, IMC executive vice president, chief customer & marketing officer. "Kim and Morgan have been integral in developing the unmatched Atlanta Apparel experience and we are excited for their leadership and creativity in this next chapter.”
The new Atlanta Apparel brand identity, which debuted in April 2021, sets the tone for current and future markets through a reimagination of the omnichannel market experience. Accompanying the new brand is a new logo, tagline – “Connecting Culture & Commerce” – and creative direction.
Atlanta Apparel will host five more markets in Atlanta in 2021: June Atlanta Apparel (June 9-12), August Atlanta Apparel (August 3-7), VOW | New World of Bridal (August 2-7), World of Prom & Social Occasion (August 2-7) and October Atlanta Apparel (October 12-16). For more information, visit Atlanta-Apparel.com.
Las Vegas Apparel launches August 8-10 at the Expo at World Market Center Las Vegas. For more information, visit LasVegas-Apparel.com.