The Atlanta NEXT initiative- which transforms AmericasMart Atlanta through capital investments and strategic remerchandising of resources- has made its first impact on the campus with the repositioning and expansion of Open Year Round home decor resources to five contiguous floors (11-15) in Building 1. The newly remerchandised floors, set to debut at The Atlanta International Gift & Home Furnishings Market (January 14-21, 2020), present a cohesive buying experience both during and between markets.
"A major focus of Atlanta NEXT is to create a more compelling and thoughtful experience for the retailers and designers who use AmericasMart as a resource year-round," said Bob Maricich, International Market Centers (IMC) CEO. "Redefining the Open Year Round offerings creates an easy-to-shop design center experience. These resources, combined with those at ADAC, creates, by far, the richest offerings of design resources in the Southeast."
Remerchandised Floors and Development of Five-Floor Open Year Round Marketplace The first phase of the remerchandising of the home decor collection features 30 new, expanded or relocated showrooms and 20 renewals. In total, AmericasMart's Open Year Round home decor offerings encompass 130 showrooms presenting nearly 350 lines across all home accent categories.
"We are really looking forward to the relocation of ELK Home to Floor 12," said Robin Gordon, vice president of Marketing for ELK Group International. "It's the right location for ELK Home and it puts us in a great position among our competitive set. The move gives us the opportunity to redesign our space and upgrade our showroom experience. Come January market, you will see a whole new look for ELK Home!"
On the Atlanta NEXT updates, Cameron Ward, Caracole director of Trade Sales & Customer Service, said "Give the tremendous response from the design community, we are thrilled to expand our trade showroom at AmericasMart. This expansion provides us with a strong platform to both service and present the breadth and depth of our brand with the trade community at large."
"The reorganization of the merchandise in Building 1 makes it easier for designers and retailers to plan their visits to AmericasMart," added Scott Eckman, IMC executive president, president of Furniture and Home Decor leasing. "Better identifying and grouping the product mix helps buyers better decide where and how to spend their time whenever they visit."
Creating the Southeast's Premier Dual-Venue Design Destination The official launch of the partnership between AmericasMart and the Atlanta Decorative Arts Center (ADAC) began in September with the successful staging of the first-ever dual-venue design market combining Fall Design Week and DISCOVER ADAC. Together the sister centers showcased 500+ resources and presented 33 seminars, tours, gatherings and celebrations to thousands of designers, retailers and design enthusiasts.
"We are spoiled here in Atlanta- I feel we have the best design resources of any city in the United States," said designer Steve McKenzie. "While the resources offered at each location are vastly different, I find they complement each other and I'm able to use both resources to find the perfect item for each project."
To demonstrate how designers and retailers can incorporate product from both centers, McKenzie created the "Directions in Design Vignette Exhibitions" with coordinated vignettes on each campus featuring merchandise sourced from both. McKenzie showcased top trends from both AmericasMart and ADAC including the use of bold color, the return of wallpaper and the juxtaposition of old and new with brown furniture and antiques.
Image provided by Go Home.
To see the changes, visit during our January market.
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Looking Forward to January 2020
This coming January kicks off International Market Centers' 2020 trade show year with an exciting week of new product introductions, new showrooms presentations and an engaging line up of tastemaker events, educational seminars and industry celebrations. The Winter 2020 market presents more than 8,000 brands during January 14-21, 2020 at AmericasMart Atlanta.