Award-winning hair and make up artist Meredith Boyd shares what's hot in formal styling
WHAT ARE THE TOP TWO MAKEUP TRENDS YOU ARE SEEING FOR THE FUTURE OF SOCIAL OCCASION?
Mink lashes are here to stay. I created my own mink lash line to keep up with the trend as it all started on the red carpet and now has shifted to pageant, prom and special occasion markets. As Cara Mund, Miss America 2018 said it best, “Meredith Boyd’s mink lashes are real game changers.” The look changes from ordinary to extraordinary in seconds. Pinky nude lips are here to stay. The key is the right amount of pink and the right amount of nude so the lips don’t disappear, but create a seamless look to the total package. This is why I also created my “Cara’s Lip Trio” in my makeup line that is an earthy pink lipliner, liquid nude lipstick and a light pink lipgloss to top it off with. The perfect combination is a beautiful lush eyelash look with a soft petal pink nude lip hue that will compliment any special occasion ensemble.
WHAT ARE THE TOP TWO HAIR TRENDS YOU ARE SEEING FOR THE FUTURE OF SOCIAL OCCASION?
Bohemian chignons with a braided crown (updo) and the forever classic old Hollywood starlet (hair down) looks.
HOW CAN RETAILERS APPLY THIS INFORMATION FOR THEIR BUSINESS?
Creating trend pieces on your social media with these styling tips will keep your business top of mind not only for special occasion wardrobe, but for the overall look and feel of the event itself. Engage with your clients on Instagram before, during and after photoshoots. Interview models, the store owner, employees, customers and parents to fully invite the viewer into our world. Clients want to become engaged, so be engaging and allow them to see the day to day behind the scenes of your business, your travels to market and how excited you are to share the newest trends!
Find trendsetting looks in bridal, mother of the bride, wedding party, special occasion, accessories and more this April at VOW | New World of Bridal, Tuesday, April 2 – Thursday, April 4, 2019.