A brand new season of Shop the Show at AmericasMart is just a few short weeks away, and we can’t wait to reveal all the details! As a sneak preview, we’re checking in with each of our inspiring shoppers, including lifestyle influencer Mandy Kellogg Rye. Mandy is the founder of the popular blog Waiting on Martha, a brand which now also encompasses an e-commerce channel and a 2,500 square foot home and gift shop in Atlanta, Georgia.
Waiting On Martha - -a name originally penned as an homage to Mandy’s favorite personality, Martha Stewart -- was born under the premise of inspiring beautiful everyday living, and includes everything from recipes and entertaining to home decor, personal style and travel. Mandy’s style resonates deeply with her readers and customers alike, and has attracted brand partnerships with Williams Sonoma, Pottery Barn, Frontgate, American Express, and Whole Foods, as well as features in House Beautiful, Harper’s Bazaar, Lonny, Lucky and many other top publications. When Mandy isn’t “Martha,” you can likely find her at home with her husband Anthony and Addison, her King Charles Cavalier spaniel.
We checked in with this creative powerhouse to find out some fun facts, see what’s inspiring her and get the goods on what she’s looking forward to in 2019. Read on for more from Mandy!
I’m extremely claustrophobic and have a fear of flying, even though I fly all the time.
I’m a HUGE Harry Potter fan and watch the movies in chronological order usually once a week. They’re my “white noise” when I work.
I don’t use social media personally. Social media has been one of the greatest assets for my career, but I really try to stay offline and in the moment as possible when it comes to my life.
Nancy Meyers. I’ll take any home in any movie Nancy Meyers movie.
Biggest surprise in entering the world of retail:
I wouldn’t say I’ve been surprised by too much in the retail world because I had 4 pop-up shops before committing to a full time brick & mortar. But I will say I’m still constantly surprised by the amount of new customers that discover the shop every day, which makes me very hopeful for the future of small business retail.
3 Must-Haves for next season & beyond:
3 Go-To Colors for next season & beyond:
Celery & sage greens
Ivory (rather than white)
Offline is the new luxury.
Upcoming trends she’s scouting at market:
To be honest, I don’t follow trends too closely. I really let market speak to me rather than going in with a set plan. This will be my 13th market buying for my shop, and every time a few themes or trends always emerge that are reflected in the shop that coming season. So excited to see what those themes will be this year!
Join Mandy as she leads a panel discussion with rock star store owners at various stages of their businesses as they dive deep into the strategies they’ve adopted to embrace the future of sales and build million-dollar-plus businesses. She’ll be joined by panelists Roxy Te Owens of Society Social and Marti Tolleson of Two Friends St. Simons. Rounding out the panel with her digital expertise is tech guru, web designer and coder Natasha Murphy of Nicely Built, who will share her insights into the technical aspects that go into running your business beyond traditional brick and mortar. Learn what strategies will work for your business and help keep retail alive for years and years to come. Selling Beyond the Store: Embracing Online, Social, Events & More is on Thursday, January 10 at 2 p.m.
Experience an evening in Italy at our floor-wide cocktail party where you can mix and mingle with the Mandy and the other Shop the Show influencers and enjoy hands-on entertaining and styling tips from these hostesses with the most. She will show-and-tell some of her favorite creative ideas on tablescaping for holiday soirees white author, entertaining expert and Italian cocktail guru Annette Joseph will bring her latest book, Cocktail Italiano, to life by sharing fun ideas for tabletop and outdoor entertaining, smart tips to ready your party pantry, and the most perfetto party aperitif. They will be joined by Kelsey Nixon, author and fan favorite on The Next Food Network Star, who will dish about the essential recipes, techniques, and tools that new home cooks need in their back pocket, as well as signing copies of her latest book, Kitchen Confidence. Don't miss your chance to mingle and raise your entertaining game while you enjoy light bites, giveaways, music and much more at this lively event. LA DOLCE VITA | A Shop The Show Soirée is hosted by Vietri and other Building 2, Floor 9 exhibitors on Thursday, January 9 at 4 p.m.
Floor 18 in Building 1 is the location for a lush and lavish garden party, where you'll weave through your favorite holiday and floral showrooms and have a special meet and greet with AmericasMart’s Shop the Show influencers. Mandy will workshop some creative ideas in mantel decorating with party guests and whip up her signature holiday cocktail, Poinsettia Punch. Annette will share some fresh ideas in floral-inspired tabletop styling and sign her latest book, Cocktail Italiano. Chat it up with Consort Home co-founders Mat Sanders and Brandon Quattrone as they offer their style tips. Plus, interior designer and beloved blogger Jenny Komenda will highlight some of her favorite seasonal merchandise and decorative accessories. Enjoy light bites, giveaways, music and much more at the lively On the Green, at Eighteen | A Shop The Show Soirée is hosted by Accent Decor and other Building 1, Floor 18 showrooms on Friday, January 11 at 4 p.m.