Prom season may have come and gone and the school year is coming to an end, but savvy social occasion retailers know the season is never truly over. Planning now ensures a productive and profitable prom season next year.
Be ready for Prom 2019 with these tips:
1. Take Inventory. What was hot and what was not? Knowing what you sold and what stayed on the hanger will help you be better set for next year. Tap into students on summer break if you need an extra set of hands.
2. Send Thank Yous. Staying in contact with your customers when they are not looking for a dress encourages them to come back to you when they are. Juniors will be on the hunt for their Senior gowns before you know it. Don't forget your girls who graduated. They have little sister and younger friends who will need gowns, and they might come back to you for sorority formals and other black tie events.
3. Update Your Social Media and Website. Now is the time to refresh. Is all of your contact information correct? Are you featuring all of your lines? After prom, when you're not so busy, is a great time to work on a website redesign or explore a new social media channel. By the time prom season rolls around again you will have worked out all of the bugs.
The Atlanta International Gift & Home Furnishings Market® July
ShowroomsJuly 9 - 15, 2019
TemporariesJuly 10 - 14, 2019
Directions in Design 2020
Drawing inspiration and products from showrooms across ADAC and AmericasMart, Atlanta designers Tish Mills Kirk of Tish Mills Interiors, Katelyn Rountree of Terracotta Design Build, Chris Socci of C. Socci Inc., and Justin Q. Williams of TradeMark Design Co. have each crafted a virtual room that reflects their ideas about current directions in design. With health and wellness as an overarching theme, the designers are providing valuable insights into how we can all live better through a more thoughtful use of space, a focus on simple comforts, and by incorporating healthy products that enhance overall wellness. Follow their directions in design to transform your own space into an oasis and a personal sanctuary.