In a digital world, online reviews have an immense impact on businesses.
Reviews give consumers an insight to knowing what to expect and whether the seller is trustworthy. Online reviews can make or break a business. We’ve put together a list of the top qualities a business should have in order to ensure positive online reviews.
Customer Service- Let your customers know they are important to you! Interact with your customers as much as possible in order to understand their needs. Hand-written thank you notes and email newsletters are a great way to develop a genuine connection with your consumers.
Shipping- A very important factor that affects online reviews is the speed of shipping. Consumers want their product fast and they want to constantly be updated with tracking information. Make sure your business is meeting your customer’s needs regarding accurate shipping information and this will ensure positive reviews!
Encourage Customers to Leave Reviews- With hectic life schedules, customers may forget to leave a review or may only go out of their way to leave a review if they had an unpleasant experience. This creates the problem of receiving only negative reviews. Encourage your customers to leave reviews by offering incentives. Incentives can include promotions, giveaways, coupons and more!
Timely Communication- In the event of an error, timely communication is key to maintaining a happy relationship with a customer. Consumers trust companies with important products pertaining to their everyday lives and errors could drive the customer away. It is essential to make sure your company is properly communicating with a customer regarding their order, whether it be via email, phone or live chats.