Expanded categories and new Floorplans for Temps in July
With so many distinct product collections, the Temporaries at AmericasMart are always evolving to better meet the needs of buyers and effectively reflect the marketplace. Here’s a glimpse of what to look for.
REVAMPING HOLIDAY AND IMMEDIATE
David Smith of David Christopher’s Collection appreciates being a part of Americasmart because, he says it seems to be the place more retailers from North America are attending. He sees customers from California to New York and Canada to the Caribbean. His Temporary exhibit is part of the newly reconfigured Holiday, Floral, Baskets and Cash & Carry sections in Building 3, Floor 1, which was executed to improve flow of traffic and ease of shopping.
Alex Carol Jewelry, also a part of this section, has been in business for more than 30 years and looks forward to seeing returning customers and welcoming new buyers from all over the world at Americasmart.
What should buyers expect in the newly reconfigured areas? “Many of the exhibitors remain the same and the ease of shopping for both holiday and floral products with a flow into our immediate delivery area for quick jewelry and accessory needs have not changed, but the floor plan will facilitate smoother shopping,” says Mary Ellen Jackson, executive director of Tradeshows at Americasmart.
Rick McCormack with M & M Jewelry is excited about the reconfiguration. “I am sure the new layout will increase traffic and certainly make it easier for buyers to navigate the floor,” he says.
SPREADING FUN AND FRIVOLITY
Lexie Robinson with Wild & Wolf also is excited to be part of the growing On Trend Gifts section. While Americasmart has a General Gifts Temporary collection, this area was created as a curated stand-alone to house what Laura Dadisman, director of Sales at Americasmart labels “modern, quirky, all funky and just fun” gifts.
The On Trend gifts section, housed in Building 3, Floor 5, has been growing by leaps and bounds, and over 40 percent, Dadisman estimates, are international vendors. All are on top of trends and bring fun and clean lines to buyers, she adds. Sam Herrbach, director of Wholesale— North America for Australia-based Sunnylife says the section “exposes us to new buyers, creates brand awareness, and gives us the opportunity for face time with our existing customers.”
The section hosts fun happy hours and “really cool giveaways,” Dadisman says, as extra incentives for buyers. “We do temporary tattoo bars—all complimentary for buyers. They're only going to get the whole experience of AmericasMart by shopping this collection.”
SETTING THE TABLE FOR GROWTH
Seeing that tabletop and entertaining was moving into higher-end territory, the expanding section is on a floor above High Design in Building 2, Floor 2, sharing buyers. “It’s more aligned to it name now,” says Amy Schlick James, executive director at Americasmart. The section has a lot of neat, colorful and design-driven products for entertaining and tabletop, James says, adding that Americasmart works hard on grouping products together in a very category-specific fashion so buyers can shop with ease.
Jennifer Williams of Sobremesa by Greenheart, a tabletop vendor says she loves being a part of Americasmart temporaries because the Chicago-based company can garner a wider audience at Americasmart.
“Americasmart has built a strong reputation as being the premier destination for buyers in the gift and homeware industry,” says Eric Damer with Merritt International, a tabletop vendor that will be introducing fresh melamine and acrylic lines along with new stylized lacquer trays with gold leaf highlights for the summer market.
Vendors are gearing up with show specials and a whole host of incentives so expect continued excitement as the temporaries evolve.
For more information: Alex Carol Jewelry, alexcaroljewelry.com; Art by Amy, artbyamy.com; David Christopher’s Collection, davidchristopherscollection.com; M & M Jewelry, mm-jewelers.com; Merritt International, merrittusa.com; Sobremesa by Greenheart, greenheartshop.org; Wild and Wolf, wildandwolf.com; and Sunnylife, sunnylife.com.
Images courtesy of Art by Amy, David Christopher’s Collection (Butler Studio), Merritt International, Sobremesa by Greenheart and Sunnylife.