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14 Jun

Eye on Design: Julie Holloway


We asked top interior designers about their go-to colors; what's hot and not; market must-sees and more.
This week: Julie Holloway of Julie Holloway Studio.

How would you describe your signature style?
Some have described my style as “fresh.” I like to call it bohemian meets modern meets country.

When and how did you know you wanted to design interiors as a career?
I really say that this career chose me instead of the other way around. After my husband and I renovated our first home, I knew I couldn’t stop, and I wanted to share this gift with others. This didn’t happen until my mid-30s. I used to teach high school English!

What’s your favorite part of your job?

What’s the first piece you like to begin a room design?

What design "rules" do you love to break?
That things need to match; that you can’t put inexpensive items in an expensive home (it’s so stuffy if it’s all high end!); that you have to place a mirror over a bath vanity (why not a painting instead?); and you can put a bed in front of a window.

What are your go-to colors?
Cream, green and blue.

What's hot? What's not?
I’m into vintage art, olive green, sculptural pieces, wood and wicker. I’m over Edison bulbs, chippy pieces and anything theme-y (like “farm fresh eggs” signs!).

Favorite AmericasMart destinations?
J Douglas, Codarus, Charles Ray & Associates, Go Home, Europe 2 You.

What are some pro shopping tips at Market?

I never plan to hit everything. I just don’t have that much stamina and space in my brain! I use the market app and plan the showrooms on my must-see list, then those that I’d like to see if time and energy still allow. I check off the showroom after I visit!

Bring a phone charger and leave the heels at home. I snap photos of business cards and showroom names in case I lose anything. I do my best to open one new account each market. It’s taken me 10 years, but now I have a good handful of vendors to source from. I don’t worry that it’s not a ton, but I do have a depth of knowledge for the lines I do have.


Put these tips to the test at The Atlanta International Gift & Home Furnishings Market, July 9 - 15.

Register Today

Contributing Writer
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