Today we are excited to unveil a rebrand of our January and July Markets. The Atlanta International Gift and Home Furnishings Market and The Atlanta International Area Rug Market are now Atlanta Market, the industry’s premier gift, décor and lifestyle market. The new name and logo will be on display this week as we welcome the world to our campus.
“We are excited to adopt this new identity for the Atlanta Market,” said Bob Maricich, IMC CEO. “The new name embraces how the industry knows us, better connects with the sister markets in High Point and Las Vegas, and allows us to grow and adapt with the industry. Complementing the new name is an updated brand identity that reflects the market’s industry positioning and a modern look befitting the taste-making and trend-setting activities that happen here.”
The updates to the Atlanta Market brand are part of an overall enhancement plan launched by IMC after its acquisition of AmericasMart in 2018. IMC’s “Atlanta NEXT” campaign is a multi-stage capital and strategic investment plan that transforms the AmericasMart business through enrichment of all categories and improvements to all buildings at our 7.2 million square foot campus.
The existing AmericasMart brand will be used for our open-year-round showrooms and programming, and mid-season markets. Atlanta Apparel at AmericasMart remains the brand for our five Atlanta Apparel markets, two VOW | World of Bridal Markets and the World of Prom Market.
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