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18 Sep

4 Things to Know: VOW | New World of Bridal

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September 2018 

VOW | New World of Bridal returns to AmericasMart for its fall staging with a stellar product mix, stunning fashion presentations and education offerings promising non-stop discoveries and excitement Tuesday, September 25 – Thursday, September 27, 2018. 

Keep these four things in mind for the ultimate VOW Market experience. 

 

THE LINES

Bridal buyers will find an inspirational presentation of bridal style, complete with the industry’s must-have lines presented on Floors 10, 12 and 14 of AmericasMart Building 3. 

Allie Blu, Amelia Couture, FLAIR, Karishma Creations, Sweetie’s Shoe Collections and SCALA debut new showrooms for the Market. Amy Holton Designs, Fernando Wong Couture, Jessica Angel and Stefanie Somers expand their AmericasMart footprints and Johnathan Kayne, Morrell Maxie, Nicole Bakti, Nox Anabel and Ritzee Designs relocate their spaces. New-to-Atlanta lines showing at the Market include Ada James Bridal by Patrice Catan, Amarra, Anne of Coventry, Bridal Live, Brightz, Callista Bride, Camilyn Beth, Colby John, Creations Georgianni, Dany Tabet, Desiree Hartsock, HALOTOPIA, Isabella Talya, JCH Couture, Laine Berry, Lis Castella, Marc Defang and Simply Charming. 

International lines are poised to showcase global style across the spectrum of VOW collections. Exhibiting lines include Dany Tabet of Lebanon, Dovita Bridal of Turkey, Eddy K of Italy, Iryna Kotapska of Ukraine, Lis Simon of Canada, Loré of England, Modeca of the Netherlands, Pia Michi of England, Roz la Kelin of Australia, Saboroma of Turkey and Tarik Ediz of Turkey.

 

THE SPEAKERS

VOW is known for its signature education series. Head to the Floor 2, Atrium to hear from the best of the best in the bridal industry.

Monday, September 24, 2018    

Pre-Market Education Workshop Series: Keys to Inventory Management           

Presented by Meredith Bullock, Director of Development for Do You Speak Bride?

3:00 p.m.                                                            

 

Pre-Market Education Workshop Series: Creating Margins that Change Your Profitability

Presented by Wendy Rivera of Do You Speak Bride?

3:45 p.m.                                                                                                                                                                                                     

The VOW Experts Panel

Moderated by Wendy Rivera of Do You Speak Bride?

Featuring Amanda Cover of Bombshell Bridal, Courtney Wetzel of Blush Bridal & Formal, Krysta York of Charlotte's Weddings, and Lacey Williams of Elizabeth Johns Bridal Couture

4:30 p.m.            

Our signature event is back to bring you all the peer-to-peer knowledge you need to gear up for a successful and busy week of Market. 

 

Tuesday, September 25, 2018    

VOW Breakfast & Education Series: Styling & Marketing to Sell to the Millennial Bride     

Presented by Desiree Siegfried of Desiree Hartsock Bridal             

8:00 a.m.            

Let’s face it: Millennials are a generation unlike any other, with habits and consumption patterns that greatly contrast any age group before them… and the Millennial bride is no exception. Join Desiree Siegfried as she brings us a refreshing approach with tactical takeaways on how to cater to this important group, both marketing to the demographic before they enter your store, and styling them once they make their way in your door.

 

Wednesday, September 26, 2018             

VOW Breakfast & Education Series: Win the Crowd & You Win Your Freedom       Presented by Wendy Rivera of Do You Speak Bride?     

8:00 a.m.

Ever wondered how to win over the crowd that comes with the bride to her appointment? Join us for breakfast as Wendy Rivera of Do You Speak Bride? shares all her knowledge on how to win the crowd!

 

Thursday, September 27, 2018   

VOW Breakfast & Education Series: Off the Rack Presented by Patrice Catan and the Designer for JCH Couture     

8:00 a.m.            

Join us as seasoned bridal experts share their knowledge on how to be productive in selling gowns off the rack, so you can create less inventory and more opportunity to buy more/new gowns.

 

THE RUNWAY SHOW

The highlight of the VOW Market is the celebrated VOW Fashion Show on Tuesday, September 25 at 6 p.m. in the atrium.The must-see fashion showcase features trend-setting looks for the whole bridal party. 

Mix, mingle and network before one the fashion with light bites, an open bar, live DJ, a Braid + Brow bar, custom illustrations and on-site calligraphy starting at 5:30 p.m.

 

THE PAMPERING

Enjoy pampering and special experiences throughout the Market 

Tuesday, September 25, 2018    

The Modern Luxury Weddings Lounge Pop-up Event: Beauty Bar & Headshots    

Presented by Modern Luxury Weddings

11:00 a.m.          

Floor 2, Atrium 

It's the first day of Market and Modern Luxury Weddings is ready to provide beauty touch-ups before inviting you to the headshot station to get that updated photo you've been putting off for far too long!                                                                                                                                                                                                                

Signature Event: Custom Illustration Station & Cocktails                 

2:00 p.m.            

Floor 10, SE Quadrant   

Stop by to get a custom illustration of yourself created by Atlanta illustrator Jessica Durrant, as you sip on a signature cocktail!          

                    

Ice Cream in THE COLLECTIVE                    

3:30 p.m.            

Floor 12, THE COLLECTIVE                                                                                                                                                                                                                                                                                                                           

Wednesday, September 26, 2018             

The Modern Luxury Weddings Lounge Pop-up Event: Dessert Bar              

Presented by Modern Luxury Weddings

11:00 a.m.          

Floor 2, Atrium  We could all use a little sugar rush midday and Modern Luxury Weddings has you covered. Stop in for a sweet treat!                                                                                                                                                                                                                                                                                  

VOW: Signature Event: Swag Bag Bar                      

2:00 p.m.            

Floor 12, NE Quadrant  

VOW swag is here and we can't wait to share it with YOU. Visit the Swag Bag Bar to build a swag bag with featured branded products to bring home with you so that VOW is always on your mind!                 

 

Wine & Cheese in THE COLLECTIVE                          

3:30 p.m.            

Floor 12, THE COLLECTIVE                                                                                                                                                                                                                                                                                                                                                           

Thursday, September 27, 2018

The Modern Luxury Weddings Lounge Pop-up Event: H2O & Hand Massages       

Presented by Modern Luxury Weddings

11:00 a.m.          

Floor 2, Atrium 

Pop over to rehydrate with Spindrift sparkling water and take a few moments to pamper yourself with a luxurious hand massage!                                                                                                                                                                                                                                                                               

VOW Signature Event: Bubbles & Blooms                             

2:00 p.m.            

Floor 14, SW Quadrant 

It's the final day of Market, so we want to celebrate you with champagne and flowers... the way to any bridal enthusiast's heart!                                                                                                                                                                                             Register Today                                                                                                                             

Chelsea Peabody Bohannon
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