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9 Apr

4 Reasons to be Excited 

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Spring 2018 VOW | New World of Bridal Market 

We can't be more excited for today's kick off of the spring 2018 staging of the VOW | New World of Bridal Market.

Why are we so excited? Let us count the ways:


1. The Education.

VOW’s signature educational programming begins on April 9 with the Pre-Market Day of Education. Bridal retailers will enjoy an afternoon of thought provoking and business-building content highlighted by the semi-annual Experts Panel featuring Brenda Norman and Liz Stoner of Normans Bridal in Springfield, Miss. and Ramona Southard of Love & Lace Bridal and Tailor in Irvine, Calif., and moderated by Meredith Bullock, vice president, Bridal & Marketing at Anya Bridal / Savvi Formalwear in Atlanta, Ga. Also on Monday, Ben Reed of PitchMaps teaches a five-point blueprint for making sales pitches more effective followed by a Marketing workshop lead by Bullock and Jessica Limeberry, owner of Sophia's Bridal, Tux, and Prom.

Wedding photographer, painter, educator and podcaster Jenna Kutcher kicks off the Market sharing how to be “Social Media Savvy” on Tuesday, April 10.

Wendy Rivera of “Do You Speak Bride?” shares the top five things that will make or break a bridal boutique in the next five years in “How David Beat Goliath” on Wednesday, April 11 and “The Secrets to Standing out and Moving up Without Burning out or Shutting Down” on Thursday, April 12.


2. The New and Expanded Showrooms.

New showrooms Amelia Couture (Floor 10) and Jessica Angel (Floor 14) join AmericasMart's social occasion collection alongside expansions from Amy Holton Designs (Floor 12), Fernando Wong Couture (Floor 12), Morrell Maxie (Floor 14), Nox Anabel (Floor 10), Ritzee Designs (Floor 10) and Stefanie Somers (Floor 12). Enhancing the permanent offerings is a trend-driven temporary collection highlighted by new lines Bzara Bridal, Daisy Corsets, Evelyn Bridal and Laine Berry.


3. The Collective.

VOW’s trend incubator, THE COLLECTIVE, features a must-see collection including Badgley Mischka Bridal Shoes, Creations by Lynette, Darby John Designs, De Blossom Collection, Design by Conception, Everything Angelic, Feriani, Lauren Lorraine, Shibue Couture, Teri Jon, The Bride Accessories and Yolanda Arce.


4. The Runway.

The VOW Market’s can’t-miss fashion show takes place Tuesday, April 10, in the Atlanta Apparel fashion theatre. The show celebrates fall/winter 2018 trends with a focus on deep and rich color palettes, and luxe velvet and silk fabrics.


Learn more about the Spring 2018 VOW | New World of Bridal Market and complete your registration at


If this list didn't excite you enough, this recap of last year's spring VOW Market is sure to get you there! 


Chelsea Peabody Bohannon
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