We can't be more excited for today's kick off of the spring 2018 staging of the VOW | New World of Bridal Market.
Why are we so excited? Let us count the ways:
1. The Education.
VOW’s signature educational programming begins on April 9 with the Pre-Market Day of Education. Bridal retailers will enjoy an afternoon of thought provoking and business-building content highlighted by the semi-annual Experts Panel featuring Brenda Norman and Liz Stoner of Normans Bridal in Springfield, Miss. and Ramona Southard of Love & Lace Bridal and Tailor in Irvine, Calif., and moderated by Meredith Bullock, vice president, Bridal & Marketing at Anya Bridal / Savvi Formalwear in Atlanta, Ga. Also on Monday, Ben Reed of PitchMaps teaches a five-point blueprint for making sales pitches more effective followed by a Marketing workshop lead by Bullock and Jessica Limeberry, owner of Sophia's Bridal, Tux, and Prom.
Wedding photographer, painter, educator and podcaster Jenna Kutcher kicks off the Market sharing how to be “Social Media Savvy” on Tuesday, April 10.
Wendy Rivera of “Do You Speak Bride?” shares the top five things that will make or break a bridal boutique in the next five years in “How David Beat Goliath” on Wednesday, April 11 and “The Secrets to Standing out and Moving up Without Burning out or Shutting Down” on Thursday, April 12.
The VOW Market’s can’t-miss fashion show takes place Tuesday, April 10, in the Atlanta Apparel fashion theatre. The show celebrates fall/winter 2018 trends with a focus on deep and rich color palettes, and luxe velvet and silk fabrics.
Learn more about the Spring 2018 VOW | New World of Bridal Market and complete your registration at AmericasMart.com/VOW.
If this list didn't excite you enough, this recap of last year's spring VOW Market is sure to get you there!