As described in detail below, we may collect certain identifying information from or about you (collectively, the "Collected Information"). Collected Information includes both Personal Information and Non-Personal Information, each as described below:
We may collect information about you in a number of ways. For example we may collect information when you:
In addition we may collect information through click tracking (in relation to your use of our website and mobile application, including the content you access and any services you utilize) and through cookies (as further detailed below), tracking pixels and related technologies.
AMC may use the information we collect for various purposes, including (i) providing certain services to you; (ii) marketing activities; (iii) improving or personalizing the System's content, materials, and services; (iv) communicate with you regarding your order; and (v) more effectively and efficiently responding to both current and future user inquiries.
We may share your information with our trusted vendor partners. We may also, from time to time, utilize a number of trusted business and marketing partners in delivering the content, materials, and opportunities available on or through the System.
We do not sell, rent, or lease our user lists or the identity of individual users to third parties. However, we may sell, use and disclose certain aggregated, anonymized information, to our affiliates, subsidiaries, or trusted business partners. Such information may also be shared with other users, AMC exhibitors or the general public for advertising, sales, informational, or comparison purposes. Such information shall not be personally identifiable to any user.
By placing a small file known as a "cookie" on your computer (or other device), AMC and its third party providers may passively gather information about your use of the System for several reasons, including, but not limited to, the following: statistics collection and analysis, System optimization, analytics (as described below), market research, and maintenance of user login information. For example, cookies on the Websites may track "macro" information, such as the number of independent visits made to the Websites each day, or "micro" information, such as individual users' IP addresses, downloads, and related traffic history (some of this information may be collected by web beacons, see below). The information that we and our third party service providers track with cookies may include, but is not necessarily limited to, the type of browser (such as Google Chrome, Microsoft Edge or Internet Explorer) and Internet-connected device being used to access the System, your Internet protocol ("IP") address, your home domain or Internet service provider, your referrer URL (which is the URL for the website that you were viewing prior to visiting the System), how you were directed to the System, which specific pages you access on the System, how long you view each page, the time and date you access our System and the total number of visitors to the System and any portions thereof.
Most popular Internet browser applications will allow you to configure the browser so as not to accept cookies. However, setting your browser to reject cookies may, in certain instances, prevent you from taking full advantage of the System (or some portion thereof) and its capabilities, or cause some features of the System to function improperly or more slowly.
The System uses certain web analytics services provided by third parties in order to better understand your use of our Website (or other portions of the System) and how we can improve the System. Such analytics providers may collect information such as how often users visit the System, what pages they visit when they do so, and what other websites they used prior to coming to the System. We do not combine the information collected through the use of such analytics services with your Personal Information. Such third party analytics providers may utilize the data collected to track and examine use of the System, to prepare reports on its activities and share them with us.
Some of the areas of the System may also contain electronic images known as web beacons (sometimes known as clear gifs) that allow AMC, and its third party providers or affiliates, to count and track users who have visited certain portions of the System and other similar traffic history. Web beacons collect only limited information, including a cookie number, time and date of a page view, and a description of the page on which the Web beacon resides. Web beacons do not collect any of your Personal Information.
Those individuals that express an interest in or consent to receiving communications from AMC, may receive email or other communications from us electronically. We consider, and you hereby acknowledge and agree, that providing your contact information on the System or otherwise evincing an interest constitutes valid consent to receive messages or other communications from AMC. However, if you would no longer like to receive emailed special offer information, notifications or other messages from us, please send an email to us at email@example.com or click the link at the bottom of any email you receive from us and follow the instructions. Please allow us a reasonable period of time in order to satisfy your request, as some promotions may already be in progress. Please note that even if you opt-out as described above, AMC will retain your Collected Information for analytical purposes and other internal purposes including an ability to reconnect you with such Collected Information if you later opt-in to any of the data sharing, use or communications set forth above.
You may wish to participate in online polls, surveys, contests, sweepstakes and other promotions that we may offer from time to time. Participation in these polls, surveys, contests, sweepstakes and promotions is completely voluntary; you have a choice about whether or not to disclose information required to enter. Information requested may include personal contact information such as your name, address, date of birth, phone number, mobile phone number, e-mail address, username, and/or similar information. In addition, as noted above, we may share this information with our affiliates and other organizations or entities. In connection with any online polls, surveys, contests, sweepstakes and other promotions that we may offer from time to time via the System, we use the information you provide to administer the polls, surveys, contests, sweepstakes and other promotions. Subject to applicable contractual or legal restrictions, we also may use the information to communicate with you, or the other people you select, about our services or our marketing partners may use such information to communicate with you about the online polls, surveys, contests, sweepstakes or other promotions or their products and services.
When submitting information, corresponding, making requests for information, and otherwise interacting with AMC and its representatives, you choose what information to supply or submit, whether you wish to receive further information, and how you may be contacted. Please take care to share only such information as is needed or that you believe is appropriate. Any promotional email we send to you will contain a link which will allow you to opt out of receiving any further correspondence. You may access and update information AMC has about you by emailing us at firstname.lastname@example.org, calling us at (800) 285-6278 or logging into your account (if applicable).
The System is not intended for use or view by children under 13 years of age. Consistent with the Children's Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13. If you are under the age of 13, you must ask your parent or guardian to assist you in using the System. Furthermore, we may restrict entries to any contests, sweepstakes or promotions to entrants who are at least 18 years of age.
If you have any questions, comments or suggestions about the System, our services, AMC (or any of our affiliates), or our privacy practices, please contact us here email@example.com or at the address below:
Attn: Legal Department
240 Peachtree Street, N.W.
Atlanta, GA 30303
If you correspond with AMC through the System or via email, the Collected Information may include the content of, and metadata regarding, any correspondence you may have with us. We may share your messages with those within our organization who are most capable of addressing the issues contained in your message.