AmericasMart Registration is open between shows Monday – Friday from 8:30 a.m. to 5:30 p.m. Complete Show Dates | Location & Showroom Hours

240 Peachtree Street NW, #2200, Atlanta, GA 30303-1327 1.800.ATL.MART | Terms of Use | Privacy Policy | © International Market Centers, LLC

Exhibitor Marketing Toolkit

 

Marketing Tools

The Exhibitor Portal is your online resource to manage your Digital Showroom, access important documents like your Exhibitor Services Manual, modify contact information, proof your Buyer’s Guide listings, and much more.

If you don’t have a Digital Showroom yet, now is the time to create one. It’s a free and easy way to connect with buyers at home, at Market, and on the go. Showcase your logo, lines, product photos, social media, and even include your Market specials and list your special events.

If you’ve already created a Digital Showroom, you’re on the right track. Be sure to update frequently with new lines, photos, or changes in your contact information for buyers attending Markets. Confirm your information to ensure accurate representation in the printed Buyer's Guide.

Questions? Contact Customer Relations at reghelp@americasmart.com or 404.220.2446 for assistance.

It’s easy to create/update your Digital Showroom. Simply log into the Exhibitor Portal and fill in each section with your information.

Directory Listing/Lines & Categories

When a buyer searches for a line or product category on the AmericasMart website and app, the search results are based on the information you provide in the The Exhibitor Portal. Be sure to update and maintain your product lines, and the categories they are associated with, so you are always listed in buyers’ searches. Find this section in the The Exhibitor Portal under “Lines & Categories.”

For more information, check out our step-by-step instructions on updating your lines and categories.

Hosting Events

Want to drive more buyers to your booth? Host a special event or offer a Market special and it will be featured on the AmericasMart website and app. Bring a celebrity for a meet and greet, offer lunch, host a seminar or work with other exhibitors on your floor and host a party together. Listing your event in our materials is complimentary and another great way to bring traffic to your booth.

  • Once you have logged in, click on “Add Market Events” or “Submit Market Specials”
  • Click “Add New Event” or “Add New Special”
  • In the field provided, type the appropriate information regarding the event or special into the portal
  • Click “Save”
  • View your event listing at AmericasMart.com/ExhibitorEvents

Submit Your Photos

Buyers look to us to show them what they can expect to find at Market. To highlight more product leading up to the show, we launched the Market Snapshot program. Submit your latest and greatest merchandise for a chance to be featured in our pre-Market promotions. We are also accepting general photography to be considered for various marketing collateral including social media, signage, printed guides and more.

Social Media

Utilize the following tags to engage with your audience.



Using #AtlMkt will consolidate posts into one stream and increase your visibility for users searching the hashtag before, during, and after each market.

Market Prep Videos

Get tips on booth displays and insider advice on having a successful Market.

Everything You Need to Know
Build Your Brand At Market
 

Advertising & Sponsorship

The Exhibitor Marketing team is dedicated to your success by offering tailored sponsorship and advertising programs that meet your unique goals and priorities.

Depending on your objectives, our team can offer a number of options to help you stand out at Market or reach a specific audience with a high-impact opportunity. In addition to the highly popular platforms listed below, we also offer a number of NEW programs including seminar and event sponsorship, customized bottled water, digital opportunities, open-year-round opportunities, and more.

Contact Rhonda Jackson, rjackson@imcenters.com or 336.821.1509

Lead Retrieval

Market prospects could evolve into your best customers, partners, or vendors. Capture and manage leads with LeadPodTM or LeadKeyTM by Expo Logic. Contact an Expo Logic representative today or call 484.751.5131.

Atlanta Buyer’s Guide

Increase exposure with an ad in this printed publication. The on-site guide features showroom listings, Market info and valuable resources for buyers. Deadlines apply.

Signage Sponsorship

Showcase your company in elevators, lobbies and throughout our buildings with long-term exposure on a daily basis via high-impact signage.

Video Walls

Promote your products, location and more on video displays in high-traffic areas that catch buyers’ attention.

Dedicated Emails

Promote products, showroom location, special offerings and more with targeted messaging to segmented audiences from Gift, Home, Apparel and Open Year Round. Limited email inventory available.

First Look Lobby Displays

Ensure maximum visibility along the most heavily trafficked, lobby level common areas of AmericasMart. Located in Buildings 1, 2 and 3, these freestanding, unmanned lobby displays provide a “visual snapshot” of your products. Download the application* or contact Natillia Robinson at nrobinson@imcenters.com or 404.220.2127 to learn more.
* Save the PDF to your desktop before completed the form electronically.

Banner Advertisements

Generate awareness for your products and services outside of search engine results. Thousands of eager buyers are just one click away from learning about your brand and products.

 

Press / Media Opportunities

Connect with media outlets, get your brand in the spotlight, and grow your business.

Before Market

  • Editors and publishers schedule Market appointments weeks in advance. Connect with trade publications early to arrange a meeting.
  • AmericasMart secures market previews in key industry trades, offering you a chance to share your new product images and information with the trade media. Participation is FREE, and all product selections will be made by the editors. Use this guide to find opportunities that best match your business.
  • Download the Media Relations 101 Flyer for information on how to use public relations to benefit your business.

During Market

  • Exhibitors are strongly encouraged to provide press kits during January and July Markets. The Press Room is located in Building 1, Floor 10, 10-D-9B and open from Tuesday–Sunday of Market. Bring 15-20 kits inclusive of your booth number, Market contact, and any other pertinent information in order for the media to easily find you.
  • Press kits are beneficial for connecting with media and distributing product photography for consideration in AmericasMart marketing materials.
    Have your “elevator pitch” ready and have information about your products readily available.

Contact the AmericasMart Public Relations Manager for more information.
Chelsea Peabody Bohannon at cbohannon@imcenters.com

 

AmericasMart Branding

Feature the Atlanta Market logo and click-thru URL on your website and emails to cross-promote your presence at AmericasMart. Click each logo to download.

AmericasMart Imagery

Download these images and give your customer an insider perspective on what’s happening at Market.

Market 101 Flyer

Send this one-page flyer to your customers providing a quick overview on the upcoming Market.

 

Campus Guide

Get to know your way around our three-building campus, conveniently connected by skybridges. Visit our online floor plans for more details.

 

Restaurants

In the Middle of It All

AmericasMart is located in the heart of downtown Atlanta, one of South's most culturally vibrant cities. Explore local attractions, find hotels, and dine within close proximity to the number one order writing Market in the southeast.

 

Have Questions About This Show?

We would love to hear from you. Let us know if you have any questions about our upcoming shows. We are happy to help.

Let’s Stay In Touch

AmericasMart® Atlanta | #atlmkt
Atlanta Apparel | #atlapparel
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AmericasMart Registration is open between shows Monday – Friday from 8:30 a.m. to 5:30 p.m. Complete Show Dates | Location & Showroom Hours

240 Peachtree Street NW, #2200, Atlanta, GA 30303-1327 1.800.ATL.MART | Terms of Use | Privacy Policy | © International Market Centers

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