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9 Nov

Tips for Managing In-Store Events

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Advice from Southern Home & Kitchen in Winston-Salem, NC

By Jessica Harlan


Even retailers who don’t have a full-sized demonstration kitchen can benefit from the increased traffic and exposure of special events or classes.  Here are a few tips to make these successful:


  1. Planning a class series takes trial and error. Don’t be disheartened by a couple of failures. It’s all about finding what interests your customers, who they are, and what they want to buy.
  2. Free or inexpensive demos can help promote a class series. For instance, short, $10 events, can get customers interested as a gateway to a more expensive, longer class.
  3. Plan ahead. Finalizing events or classes months ahead of time allows you to advertise and promote them across all social media and ensures that prospective attendees can save the date.
  4. Work with local experts. It’s a huge benefit because they will help you promote the event. Plus, it’s a great benefit for them as they can get to know their customers, too.


Read more about Southern Home & Kitchen in “All in the Family.” 


Get more in-store event inspiration at The Atlanta International Gift and Home Furnishings Market. Stop by the Fiesta Dinnerware Demonstration Kitchen for interactive demonstrations throughout the Market.


 Register Today


For more information on Southern Home & Kitchen, call 336.777.3660 or visit

Images courtesy of Exum Photography

Contributing Writer
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