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29 Jun

In Building 1, Floors 3-6 offer a world of possibility.

At AmericasMart, it’s all about discovering those special, distinctive items that set a boutique apart from its competitors. And the best way to discover such treasures is to leave no stone unturned while shopping the Market. Floors 3-6 offer options beyond what some buyers realize, providing lots more to discover while working Market.

“Generally speaking, when you expand the path you’re traveling, you’re going to find things your competition is not finding,” says Rachel Fasciani, director of Public Relations and Marketing for Momeni. “If you’re going beyond your regular pattern, you will be able to find new and different showrooms. Those elements of surprise can really make your market.”


Welcome Options 

At Momeni, colorful coir mats, part of the Novogratz licensed collection, are among the products with appeal to both a gift retailer and a home furnishings boutique. “A rainbow doormat, especially for the summertime…it’s such an easy, quick, fun and happy sell,” says Fasciani.

Fasciani says at the July Market, holiday doormats will be in the spotlight, just in time for fourth-quarter planning. And indoor/outdoor rugs, which combine ontrend patterns with exceptional durability, are another versatile option for smaller retailers.

While Oriental Weavers’ core customers are furniture stores, the company has a cadre of boutique clients and welcomes more. Angie Shook, director of Marketing and Public Relations, says one point of differentiation with the company is that it focuses exclusively on rugs, rather than also offering textiles, pillows and other accessories. “We do one thing, and we do it well,” she says.

According to Shook, some boutique retailers focus on more high-end offerings than many furniture stores might choose, but these independent shops are eager to snap up products that fit with today’s trends. Smaller retailers often order 5x8 rugs due to space constrains, but offer larger sizes for order.

“In our showroom, gift shop owners will get to see how our fashionable home accessories actually look and work within the overall décor of a room.” Tiffany Yaraghi

As with Momeni, Oriental Weavers also has a strong business in indoor/outdoor rugs. “The great thing about these rugs is that you can use them in high-traffic areas like your kitchen or mudroom, as well as in the dining room or in outdoor covered sitting areas,” says Shook. “You can take the outdoors in, or the indoors out.”


Lifestyle Shopping

But it’s not just area rugs to be found on these floors… even in the showrooms of brands better known for their floorcoverings. Safavieh is one of several area rug manufacturers offering a complete home furnishings brand, carrying accent pillows, throws, garden stools, wall art and more.

“In our showroom, gift shop owners will get to see how our fashionable home accessories actually look and work within the overall décor of a room,” says Tiffany Yaraghi, director of home textiles for Safavieh. “Our designers create marvelous lifestyle settings, in which our accessories play an important part in accenting the overall look and feel of a room.” Yaraghi says that as her company’s product assortment has evolved to include more and more home accessories, she’s seen more traffic from retailers who are interested in these items, including gift shops and boutiques.

For retailers looking for interesting artwork, METcolors is a refreshing option whether they carry art or accessories to complement furniture and rugs. “We offer original paintings by top contemporary American artists, original engravings from the 16th through 19th centuries, exclusive high-end reproduction wall décor from American and European artists, and more,” says Shirin Asghari, president. The company also offers cork boards, oversized tapestries, pillows and lampshades.

Gift retailers can benefit from METcolors’ ability to customize products and their offerings of original artwork at wholesale prices. During Market, the showroom also has artist signings, product giveaways, and even daily chef-created meals.




Servicing the Complete Retailer

Showrooms tenants of these floors are quick to assure smaller retailers that they’ll be given attention and consideration, no matter how small their business.

“We built our business on small brick-and-mortar retailers, and we still very much cater to that group,” says Fasciani. “Some showrooms can seem intimidating to, but we are the polar opposite of that. We want you to come in, see our product, and have the experience of the Momeni brand.”

Yaraghi says one of the strengths of the Safavieh brand is that all of the company’s product lines work well together, while still exhibiting their own unique qualities. This makes it easy to create vignettes that tie in area rugs, furniture, and gift items. “Gift shop owners can always be assured of seeing high-end products at price-points that reach a broad base of consumers, that we always have a large inventory of every item, and that our shipping and service is fast and efficient.”

For More Information: METcolors,, 405.606.7878; Momeni,, 201.549.7220; Oriental Weavers,, 706.277.9666 and Safavieh,, 866.422.9070

Contributing Writer
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