Any bride who’s ever said “yes” to the dress can attest that finding the perfect wedding gown isn’t based on a particular style, but, rather, a feeling. She’s tried it on, and now she can’t leave without it. She knows her groom won’t be able to take his eyes off of her. She looks in the mirror and sees a princess. And she deserves to—it’s only the happiest day of her life!
As editor-in-chief of Modern Luxury Weddings Atlanta, I love asking the local brides we feature on the pages of our magazine to describe their big-day ensembles. I have yet to come across one who doesn’t gush about her gown. Whether it’s a simple form-fitting sheath or a billowing ballgown, a bride’s dress will always hold a special—and deeply personal—place in her heart.
The first step to finding “the one,” of course, is to gather inspiration—and that goes for everyone from brides to the savvy buyers who stock their salons. Forget Pinterest; the most fun way to discover all the fabulous frocks on offer for 2018 is to see them in person on the runway at VOW | New World of Bridal’s fashion show.
But before you take a seat on the front row, join Modern Luxury Weddings Atlanta for a pre-party of epic proportions. First, indulge in delicious hors d’oeuvres followed by decadently creative treats at the dessert station provided by Doughnut Dollies—I recommend the birthday cake!—then toast to an elegant evening at the wine and bubbly bar. Stop by the glam station for a spruce from the talented stylists at Cherry Blow Dry Bar before you pose for a selfie with your crew at the Shutterbooth photo booth. And it wouldn’t be a party without music, which is where in-demand DJ Messieurs Swank comes in to provide tunes so guests can get their groove on all night long.
We can’t wait to kick off this celebration of aisle style. Our hope is that, even long after you’ve left AmericasMart—hopefully with ideas and goodies galore—you’ll hang on to that ecstatic feeling of knowing a blushing bride’s dress dreams are about to come true.
The latest and greatest in 2018 bridal fashion and trends are presented in the VOW | New World of Bridal® Fashion Show at 6:30 p.m. on Wednesday, September 13. Retailers and designers are invited to celebrate the industry and enjoy a little pampering before the runway events at the “Modern Luxury Weddings” Fashion Show Pre-Party at 5:45 p.m.
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