The new year brings more innovation, more product and more resources for retailers shopping the Atlanta Apparel market, January 26-29, 2008 (a1pha: January 27-29). Retailers will discover 13 floors of unparalleled product throughout 15 categories: AmericasMart PREMIERE®, AmericasMart a1pha®, NY/LA Co-Ops, Ready-to-Wear, Young Contemporary, Shoes/Accessories, Fashion Jewelry, AmericasMart’s Children’s WorldSM, Tweens, Classic Men’s, Pageant, Quinceañera, Social Occasion and Fire & Flash: International Jewelry Showcase.
New this Market, AmericasMart showcases its “New Artist” category—featuring emerging accessory designers making their debut—collectively in one location on the 4th floor. Additionally, Pageant takes center stage, with designers Tony Bowls, Sherri Hill and Jonathan Kayne onsite for meet-and-greets and interviews. Quinceañera will also be highlighted more. The Saturday evening Style Runway Fashion Show will feature Pageant and Quinceañera, as well as summer trends in Ready-to-Wear and Accessories.
Continuing its momentum as an established part of Atlanta Apparel, Fire & Flash takes place again in January. The international jewelry showcase encompasses two entire floors—permanents on 6 and temporary booths on 5—of 10k & 14k gold jewelry, silver, platinum, diamonds, precious stones, Swiss watches, custom designs and other high-end fashion jewelry.
The AmericasMart’s Children’s WorldSM temporary booths will permanently move to Floor 3 starting this Market, enabling product growth in children’s apparel and accessories, juvenile product, gifts, toys, home furnishings and more. Permanent kid’s showrooms will continue expanding to Floor 14 for a total of three floors exclusively dedicated to children’s product.
Further enhancing the Market experience, Atlanta Apparel continues its extended shopping hours on Sunday evening during “Shop Late ‘til Eight” and hosts a “Winter Haute Bash” onsite Monday evening. AmericasMart continues to showcase Atlanta as the preferred Market destination, offering more accessibility, accommodations, value, convenience and entertainment. The nation’s largest airport is directly connected to AmericasMart via MARTA, Atlanta’s transit system, and there are more than 8,000 hotel rooms within walking distance. AmericasMart has partnered with these hotels, as well as airlines, to offer discounted air travel and more affordable hotels. Guests can also experience dozens of trendy restaurants, nightlife spots and world-renowned attractions—all conveniently located near AmericasMart. Moreover, strategically structured, the Apparel building spans 13 floors with 550 showrooms and 1,000 temporary booths featuring more than 8,000 lines all together under one roof.
Atlanta Apparel opens Saturday, January 26 (AmericasMart alpha® opens Sunday, January 27) and runs through Tuesday, January 29, at 3 p.m. (Select permanent showrooms stay open until 6 p.m.).
For more information on AmericasMart and its annual markets, call 1-800-ATL-MART or visit AmericasMart.com. To obtain media credentials for an upcoming Market or for interview requests, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.
The Atlanta Apparel market is held five times a year (except for August which does not include a1pha), and spans 13 floors with 550 permanent showrooms and 1,000 temporary booths showcasing more than 8,000 apparel lines
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