AmericasMart Atlanta

Press Release

AmericasMart Welcomes Newest Accelerated Contemporary Addition, NY/LA Co-op North Opens In August

July 25, 2007

ATLANTA, July 2007—The cultivating popularity and momentum of the NY/LA Co-Op on floor 9 at the largest apparel market on the East Coast, AmericasMart®Atlanta, has fueled, yet again, the creation of a new co-op. NY/LA Co-Op North stems from the success and continued growth of the already established NY/LA Co-Op East and NY/LA Co-Op West which opened during the October Market. In less than nine months, the two new Co-Ops, North and West, have been established with strong lines customized to the accelerated contemporary industry, creating an unprecedented synergy at AmericasMart. North will be introduced to retailers during the August 18—20 apparel/accessories market.

People’s Liberation and William Rast, which officially opened during the June Market, has been selected as the anchor showroom of the North. New designers and showrooms that have never shown at AmericasMart will debut in North this August. The showrooms, which are encompassed within one large area, align with East and West and will be unveiled at the NY/LA Co-Op North grand opening celebration during market on Saturday, August 18 at 4 p.m.

“AmericasMart continues to strengthen its contemporary product center and is evolving into a national player in the Southeast,” says Mark Kanights, director of sales, People’s Liberation and William Rast. “Because of this, we have found it absolutely necessary to have a presence here as we grow our business.”

NY/LA Co-Op North, located in the northwest section of Floor 9 and will feature high-end contemporary names including:

Iisli

Generra

Alexia Admor

Alpha Industries

Ben Sherman

Odd Molly

Aoki Jeans

Anlo Jeans

Amalialad

Mara Hoffman

Puella

AKA New York

Primp

T Bags

Bell

Fortune Denim

Tiffany Alana

Holy Hour

Rock N Reconstruct

Tart

2.10.10.05

Biya

Castle Starr

Margherita

Beautiful People

Pete and Greta

MK2K

Materialust

3j Workshop

Ginger and Java

Sky

Scrapbook

“The look and feel of the co-op’s is that of a loft-like open area, which is comfortable for our buyers”, says Amy Janssen, executive director of Apparel, “Similarly to a specialty store, the lines within and surrounding the co-op’s are of like-classifications and price point—making the co-op areas a one-stop shop destination.”

“It is critical for us to continue merchandising the floor and all of the co-ops to align with retailer buying patterns, and Amy continues to be successful in doing this,” says Lawton Hall, senior vice president of Building 3. “By grouping these lines in a centralized manner, the floor makes a statement. The co-ops are the best example of how we continue improving and merchandising all of our product centers.”

For more information on AmericasMart and its annual markets, please call 1-800-ATL-MART or visit AmericasMart.com. To obtain media credentials for an upcoming Market or for interview requests, contact Tara Tuschinski.

The Atlanta Women’s Apparel/Accessories Market® featuring AmericasMart’s Children’s World, AmericasMart PREMIERE and AmericasMart a1pha, held together as one Market five times a year (except for August which does not include a1pha), span 13 floors in 550 permanent showrooms and 1,000 temporary booths showcasing more than 8,000 apparel lines represented in more than 50 categories of merchandise.

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