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THE NATION’S #1 PROM MARKET, LARGEST SPECIAL OCCASION SHOW ON EAST COAST JUST GOT BIGGER

May 25, 2007

—AmericasMart’s special occasion destination outgrows 10th floor, opens new floor—

ATLANTA, May 2007—Retailers will discover more prom, bridal and special occasion lines than ever before at AmericasMart Atlanta during the nation’s #1 Prom market and the largest bridal and special occasion market on the East Coast, August 18—21, 2007. The special occasion product center, located on the 10th floor, has both permanent showrooms and temporary space sold out for August. With more designers and manufactures in line to be part of the upcoming market, AmericasMart has opened the first floor exhibit hall of Building 3 to accommodate the demand.

“This will be the largest special occasion market to date—more designers, more lines and now more space,” says Kaye Davis, executive director of fashion/apparel trade shows, AmericasMart. “AmericasMart and our exhibitors have established an International market center for special occasion which continues to strengthen—it only makes sense to continue building out and growing into this new space.”

The new space on the first floor—entirely dedicated to special occasion product, including prom, bridal, Quinceañera, social occasion and complementary accessories—is a result of a fulfilling a need for more unique product as well as several major industry players committing to permanent locations and more space for their growing product. In addition to the new space, AmericasMart is celebrating the special occasion category with 8 grand openings and expansions of permanent showrooms, including Jovani, Alyce Designs, WOW! Prom, Emerald Bridal, Scala Eveningwear, D.J. Collections, Sherry Couture and Mike Benet, and cocktail parties, fashion shows and a private party at the Atlanta Botanical Gardens.

For more information on AmericasMart and its annual markets, please call 1-800-ATL-MART or visit www.AmericasMart.com. To obtain media credentials for an upcoming Market or for interview requests, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

The Atlanta Women’s Apparel/Accessories Market® featuring AmericasMart’s Children’s World, AmericasMart PREMIERE and AmericasMart a1pha, held together as one Market five times a year, spans 13 floors in 550 permanent showrooms and 1,000 temporary booths showcasing more than 8,000 apparel lines.

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