• Press
• Press Releases

Press Release

AmericasMart Apparel Poised For Largest Growth Initiative In Its History

February 22, 2007

—April Market introduces retailers to one all encompassing Market center—

ATLANTA, February 2007—After years of continued growth, AmericasMart®Atlanta is poised to offer a fully convergent product mix, aligning its historically separate ALPHA and the Women’s & Children’s Apparel/Accessories Markets to create one dynamic Market center. The inaugural Market takes place April 15—18, 2007.

The April Market, featuring bridal and special occasion, will bring men’s, women’s and children’s product together in one location at one time. Spanning 13 floors, including the newly relocated ALPHA on the first floor exhibit hall, the Market will offer more than 13,000 fashion-forward lines showcasing the latest in fall trends.

A full lineup of activities to commemorate the Markets’ merge are planned for Sunday, April 15. Kicking off the celebration will be a champagne toast and massive balloon drop, along with cash prizes. Temporary booths and permanent showrooms will stay open until 8 p.m. for extended shopping opportunities, during which exhibitors will host individual cocktail parties. Also on Sunday, more than 35 of Canada’s trendiest designers’ lines will debut at AmericasMart during the Montreal Collections Fashion Show, which will feature a Cirque Eloize performance as well. The 8th Floor Fashion Accessories Center is throwing a floor-wide cocktail party called “Fishing for Accessories” to focus attention on new product.

In addition to the opening night celebration, AmericasMart is hosting several key events. Highlighting Atlanta’s unique offerings, AmericasMart is presenting “Fashion with the Fish” on Monday, April 16, at the Georgia Aquarium, the world’s largest aquarium. The private party for buyers, exhibitors and their guests will feature the Style Runway Fashion show.

Promotions will also a focus on the latest in bridal product, the expanding NY/LA Co-op contemporary lines, and an Accessory Trend Showcase which will unveil the newest designs in handbags, jewelry, shoes, glasses, belts.

Market closes Wednesday, April 18, at 4 p.m.

For more information on AmericasMart and its annual markets, please call 1-800-ATL-MART or visit www.AmericasMart.com. To obtain media credentials for an upcoming Market or for interview requests, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

The Atlanta Women’s & Children’s Apparel/Accessories Market® and ALPHA, held together as one Market five times a year, is the single largest apparel wholesale facility on the East Coast offering thousands of contemporary lines all together in one location at one time. Spanning 2.1 million square feet over 13 floors, AmericasMart combines men’s, women’s, children’s, shoes, accessories and jewelry product in a comprehensive space debuting hundreds of new lines each show. The apparel mart houses 550 permanent showrooms, 1,000 temporary booths and nearly 8,000 apparel and accessory lines.

# # #

Back to Press Releases