AmericasMart Atlanta

Press Release

FIRE & FLASH RETURNS TO AMERICASMART, ON TARGET FOR BI-ANNUAL SHOWCASE

January 3, 2007

—The International Jewelry Showcase back for another exclusive event—

On the heels of the well received inaugural International Jewelry Showcase in October, AmericasMart® has laid the groundwork for and established the second Fire and Flash. This Market, scheduled to take place Monday, February 26, 2007, provides a one-day exclusive buying opportunity for fine jewelry retailers. AmericasMart is also on target for another showcase in the fall of 2007, positioning Fire & Flash as a bi-annual Market.

“The inaugural Fire & Flash proved the ongoing need for an individual Market showcasing fine jewelry, gold and silver,” says Matthew McGee, executive director of Fine Jewelry/Fashion Accessories. “Its success, along with the feedback from both buyers and exhibitors, gave us the ability to create a second show and provided us with the tools necessary to continue building this Market. We’re looking forward to its continued growth.”

With the ease and convenience of shopping on one floor, buyers discover the high quality and diversity of product throughout more than 70 permanent showrooms in AmericasMart 3, floor 6. Spanning 90,000 square feet, the showrooms offer 10k and 14k assorted gold jewelry, silver, diamonds, precious stones and custom designs. Additionally, retailers experience one-stop shopping with suppliers, jewelry display companies and repair shops all together under one roof.

One building over in AmericasMart 2, connected to AmericasMart 3 via covered skywalks, retailers can shop the diverse assortment of tabletop collections and fine gifts. This category consists of china, glassware and flatware from classic to contemporary, as well as collectibles and fine gifts, in the nation’s largest single product collection.

Much like the first Fire & Flash, participating showrooms will offer retailers show specials that include (but are not limited to) exclusive discounts, free shipping, gift with purchase and financial travel assistance. AmericasMart is offering a complimentary breakfast and lunch, as well as free parking for all retailers who attend. Moving forward, October’s Fire & Flash will be a three-day showcase.

As an added benefit for retailers that other jewelry shows can not offer, AmericasMart’s jewelry exhibitors are open for business weekdays and during all apparel and gift markets throughout the year, providing convenience and access at any time.

For more information on AmericasMart® and its annual markets, please call 1-800-ATL-MART or visit AmericasMart.com. To obtain media credentials, please contact Tara Tuschinski at 404-220-2384.

AmericasMart® is the largest wholesale marketplace of its kind in the world, and is a leading international market source for a wide variety of consumer goods. It hosts 25 wholesale markets and six Market Wednesdays that annually attract more than 548,000 attendees from every U.S. state and 80 countries.

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