AmericasMart Atlanta

Press Release

PRINCE LORENZO BORGHESE CHOOSES AMERICASMART

December 7, 2006

—Reality TV heartthrob showcases Royal Treatment luxury pet product at Atlanta International Gift & Home Furnishings Market®—

ATLANTA, December 2006—Before capturing the hearts of thousands of women throughout the world on television, Prince Lorenzo Borghese had already found his true love—his black lab, Belle, who lost her battle with cancer in 2005. In her loving memory, the prince founded Royal Treatment, a luxury line of premium pet products. The company’s newest products will be showcased at the January 2007 Atlanta International Gift & Home Furnishings Market®.

Prince Lorenzo will attend Market to represent his company. He has graciously offered to sign autographs at his booth (AmericasMart 2, Floor 3, booth 43) and will be available throughout the Market Temporaries, January 12—15, 2007. Royal Treatment’s newest product offerings manufactured in the hills of Tuscany, Italy include shampoos, conditioners and daily instant bath spritzes in the following flavors: Italian Pink Grapefruit, Italian Vanilla Milk & Almond, Italian Lavender Jasmine & Bergamot, Honey-Dipped Banana and Oatmeal. Additionally, Strawberry & Mixed Berries Paw Cream and gift sets for pets and the home will be available. Royal Treatment will be among the 80-plus vendors featured in AmericasMart’s Pampered Pets collection.

Pampered Pets is a burgeoning and increasingly popular category, which moves from its previous home in AmericasMart 1, floor 2, to its new and larger, stand-alone home in AmericasMart 2, floor 3. Opening its doors almost 10 years ago, the new home of Pampered Pets allows for more space to house the product that captures the popularity, creativity and buying power of products designed specifically for pets. Signature items include designer leashes, clothing, pet bedding and bowls, specialty pet toys, gourmet pet treats and other pet-related accessories and gifts.

For media credentials or interview inquiries, please contact Tara Tuschinski at 404-220-2384 or via email at ttuschinski@americasmart.com.

For more information on AmericasMart-ATLANTA and its annual markets, please call 1-800-ATL-MART or visit AmericasMart.com.

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