AmericasMart Atlanta

Press Release

FOUR DAYS OF PAGEANTRY, 365 DAYS OF PRODUCT

December 6, 2006

—Pageantry primary component of AmericasMart February Apparel Market—

ATLANTA, December 2006—Since its 1921 establishment as the “National Beauty Tournament” in Atlantic City the pageant industry has become a world-wide tradition and competition—85 years strong. This February, the Atlanta Women’s & Children’s Apparel/Accessories Market®, Feb. 1—4, 2007, recognizes this essential special occasion category and features pageant as a primary component of the apparel industry and the Atlanta Market.

“On any given weekend, especially in the Southeast, you can find a pageant, making this category a year-round product for special occasion stores throughout the nation. This is a strong niche, and we understand the importance of aligning our efforts with the needs of these buyers,” says Lawton Hall, senior vice president of leasing for AmericasMart. “With August as the nation’s largest prom Market and April and October’s emphasis on bridal, our February Market gives special occasion retailers the opportunity to focus on pageant trends and start fresh for the upcoming year.”

With support from the exhibitors and designers, AmericasMart’s pageant showcase will cater to retailers seeking to stock their stores with the newest dresses coming from the top designers in this category. Featured top pageant lines include Sherri Hill, Tony Bowls and Claire’s Collections. These designs, along with many others, will debut in the Friday night Style Runway Fashion Show Feb. 2, 2007, at 6 p.m.

“I am very pleased that AmericasMart has chosen the February market to showcase the pageant business,” says Sherri Hill of Jovani. “AmericasMart plays a significant role in the lucrative pageant industry and has become a great destination for all those interested in growing their pageant and special occasion business. We look forward to a successful show.”

For more information on AMERICASMART-ATLANTA and its annual markets, please call 1-800-ATL-MART or AmericasMart.com. To obtain media credentials, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

The Atlanta Women’s & Children’s Apparel/Accessories Market®, held five times a year, showcases more than 11,000 apparel lines, represented in 48 categories of merchandise. The offerings are further enhanced by an expansive collection of temporary product, which occupies more than 500 exhibit booths during each Market.

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