AmericasMart Atlanta

Press Release

AmericasMart ALPHA Opens Designated Floor at AMERICASMART-ATLANTA

April 3, 2006

ATLANTA, March 2006—Cutting-edge fashion in men’s, young men’s, and street wear will have a permanent home with the October 2006 launch of the ALPHASM Center at AMERICASMART-ATLANTA. The Center will provide a new shopping experience for men’s retail buyers, offering a wide range of men’s fashion in one location, under one roof, while offering exhibitors an opportunity to participate in nine markets versus four annually.

“AMERICASMART is demonstrating a major commitment to the men’s industry,” says Chuck Corvi, project manager for AMERICASMART ALPHASM. “By consolidating men’s exhibitors on their own floor, we’re making it much easier for our retailers to buy.”

Marked by a masculine feel—granite signage, polished wooden floors, and wood and metal grid ceilings—the ALPHASM Center will be located on floor 12 of AMERICASMART ?, Atlanta Apparel Mart, 250 Spring Street NW, Atlanta, Georgia 30303.

“The response from the industry has been phenomenal,” Corvi continues. “Already, almost 20,000 square feet have been spoken for, and we’re currently negotiating with many more companies.”

Permanent showroom space is represented by premium designers and top brands—like Baby Phat, Rocawear, Artful Dodger, Akademiks, Enyce, Ecko, Sean John, Timerland, and Chaps.

The grand opening of the new floor will take place at the ALPHASM market held October 8-10, 2006, when retail buyers, designers and industry insiders will converge on AMERICASMART-ATLANTA to discover what’s happening next in menswear.

For more information on AMERICASMART-ATLANTA and its annual markets, please call 1-800-ATL-MART or visit AmericasMart.com.

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