AmericasMart Atlanta

Press Release

Badgley Mischka To Make Exclusive Appearance During August Women’s Apparel Market

July 5, 2006

ATLANTA, July 2006—Renowned by Vogue magazine as among the “Top 10 American Designers” and favored by Hollywood’s hottest stars, visionary designers Mark Badgley and James Mischka will make an exclusive guest appearance during the Friday evening fashion show “Style Runway” headlining the Atlanta Women’s & Children’s Market® and AMERICASMART FirstLOOK, August 24—28.

Capturing the glamorous Hollywood style of the forties, Badgley Mischka dresses the stars seen on every red carpet distinguishing each piece with an element of interest, either in the silhouette or with luxurious detail. Their sophisticated, yet stunning, style spotlighted on the covers of fashion magazines caters to a young, modern customer, while never neglecting women of any age. The dynamic duo, masters of simple, streamlined and thoroughly elegant evening wear, promise to captivate the AMERICASMART-ATLANTA audience with their Badgley Mischka Platinum Label collection August 25th starting at 6 p.m.

The designers’ lines are currently featured in the Michelle Harrison showroom (AMERICASMART 3, floor 9, 9N101) and naturally align with AMERICASMART’s continuing efforts to be on the forefront of tomorrow’s fashion. Featuring prom, pageant, bridal, and Quinceañera designs, the August Market showcases top evening wear designers like Badgley Mischka.

AMERICASMART has evolved into the nation’s largest prom market and a primary resource for special occasion apparel and accessory retailers. Style Runway will unveil the latest in holiday and resort ready-to-wear lines, and FirstLOOK, the Saturday night fashion show, will feature prom, pageant, special occasion, bridal and Quinceanera trends that make specialized boutiques unique.

The fashion show is open to registered market participants and immediately preceding the fashion show, Badgley Mischka will hold an exclusive media Meet & Greet. To obtain media credentials, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

For more information on AMERICASMART-ATLANTA and its annual markets, please call 1-800-ATL-MART or visit AmericasMart.com.

AMERICASMART-ATLANTA is the largest wholesale marketplace of its kind in the world, and is a leading international market source for a wide variety of consumer goods. It hosts 23 wholesale markets and six Market Wednesdays that annually attract more than 548,000 attendees from every U.S. state and 80 countries.

The Atlanta Women’s & Children’s Apparel/Accessories Market, held five times a year, showcases more than 11,000 apparel lines, represented in 48 categories of merchandise. The offerings are further enhanced by an expansive collection of temporary product, which occupies more than 500 exhibit booths during each Market.

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