AmericasMart Atlanta

Press Release

AMERICASMART ALPHA BREAKS GROUND AND LAST YEAR’S NUMBERS

July 13, 2006

ATLANTA, July 2006—Retailers flooded the floors and waited in line to order the latest in specialized apparel and accessory lines during the AMERICASMART-ATLANTA ALPHA men’s apparel market, June 25—27.
Market closed with retailers having discovered the newest and most exciting in contemporary fashion-forward men’s trends. Up 70 percent in buyer attendance from the 2005 June Market, ALPHA experienced an increase in exhibitor excitement and retailer participation.

“We had a very successful market this June,” states Chuck Corvi, project manager of ALPHA. “This was fueled by the jump in buyer numbers and expansion of contemporary exhibitors carrying the hottest lines in apparel. We are growing both retailers and exhibitors each market and evolving into a primary resource for the apparel industry.”

The continued exhibitor and retailer growth has prompted the expansion of ALPHA onto its own floor. Prior to Market, the ALPHA team broke ground on the 12th floor in AMERICASMART3 to allow for current and forecasted growth. The grand opening of the floor will occur during the October ALPHA Market (October 22—24).

“The energy surrounding this market was the best I’ve seen,” states Lisa Pomeroy, east coast sales rep for Luxirie by LRG. “The new look and feel of ALPHA has created a more dynamic experience for retailers and generated more exposure for emerging lines and exhibitors.”

For more information on AMERICASMART-ATLANTA and its annual markets, please call 1-800-ATL-MART or visit AmericasMart.com.

AMERICASMART-ATLANTA is the largest wholesale marketplace of its kind in the world, and is a leading international market source for a wide variety of consumer goods. It hosts 23 wholesale markets and six Market Wednesdays that annually attract more than 548,000 attendees from every U.S. state and 80 countries.

AMERICASMART ALPHA is the male market featuring both high-end contemporary apparel and accessories. Established in 2004, it is held four times a year in AMERICASMART and draws more than 1500 attendees and exhibitors each market.

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