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Press Release

AMERICASMART-ATLANTA First on the Scene This August

July 20, 2006

ATLANTA, July 2006—As a primary resource for tomorrow’s fashions and the nation’s largest Prom Market, AMERICASMART-ATLANTA continues to strengthen its presence within the industry, and during the August Atlanta Women’s & Children’s Market®, PREMIERE® and AMERICASMART FirstLOOK®, August 24—28, retailers from around the nation will discover an unmatched variety and selection of product.

Featuring showrooms and temporaries all in one place, and all at one time,AMERICASMART is the Market of necessity showcasing the hottest fashion-forward apparel and accessory lines. PREMIERE, the latest critical component of the Market, features hundreds of juried premium contemporary collections. Additionally, this August AMERICASMART FirstLOOK will be the first on the scene to unveil special occasion lines for bridal, prom, pageantry and the most recent addition, Quinceanera.

Market highlights include:

• Dozens of the hottest lines new to AMERICASMART
• Educational seminars on techniques for promoting special occasion all year long; prom facts and trends; revamping window displays; and make-up trends and demonstrations by M.A.C Cosmetics
• The Friday night fashion show, “Style Runway,” featuring guest designers Badgley Mischka and the Saturday night fashion show, “FirstLOOK”, spotlighting prom, pageant, special occasion, bridal and Quinceanera
• A Welcome Party opening the Market Thursday evening at one of Atlanta’s hottest new restaurants/clubs, B.E.D.
• An “Explore the Occasion” Party for retailers to discover new areas of bridal, prom, pageantry and Quinceanera
• The DIVA Award Nominees revealed in preparation for the DIVA award ceremony during October Market
• Special Attendees from Prom Buying Groups: Coolbook, National Prom and Hot Shots

Additional AMERICASMART customer service conveniences include: myMarket!, an exclusive online planning tool, express registration, complimentary shuttle services from dozens of hotels and select parking facilities, free and deeply-discounted parking, on-site childcare services, as well as discounted and increased availability to a growing array of Atlanta hotels secured for Market attendees exclusively through the AMERICASMART Housing Office.

For more information on AMERICASMART-ATLANTA and its annual markets, please call 1-800-ATL-MART or visit the new and revamped AmericasMart.com.To obtain media credentials, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

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AMERICASMART-ATLANTA is the largest wholesale marketplace of its kind in the world, and is a leading international market source for a wide variety of consumer goods. It hosts 23 wholesale markets and six Market Wednesdays that annually attract more than 548,000 attendees from every U.S. state and 80 countries.

The Atlanta Women’s & Children’s Apparel/Accessories Market®, held five times a year, showcases more than 11,000 apparel lines, represented in 48 categories of merchandise. The offerings are further enhanced by an expansive collection of temporary product, which occupies more than 500 exhibit booths during each Market.

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