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Press Release

AMERICASMART-ATLANTA Makes Room For Big Names

September 18, 2006

ATLANTA, September 2006—As a primary resource for tomorrow’s fashions and the nation’s largest Prom Market, AMERICASMART-ATLANTA takes retailers to the next level during the Atlanta Women’s & Children’s Market® and AMERICASMART PREMIERE® Market, October 19—22, 2006.

In response to customer demand, AMERICASMART® has been successful in increasing the breadth of fashion-forward lines; expanding and adding permanent showrooms for industry leaders and introducing designer rising stars to retailers first.

Additionally, there has been significant movement in the bridal and swim arenas. On the heels of a successful prom market, AMERICASMART continues the momentum this October, showcasing several of the industry’s richest bridal lines. Swimwear is a core product for several southeast retailers and has been heavily incorporated into this Market as stores prepare for the next swimsuit season.

October Market highlights include:

• Grand Opening of BCBG’s new expanded showroom, Betsey Johnson’s new permanent showroom and several other significant new showrooms and expansions.

• Exploring High Design at the High. AMERICASMART takes attendees and exhibitors to Paris with a soiree Saturday, Oct. 21st at the High Museum of Art Atlanta featuring a special exhibition from the Louvre ™ Atlanta. Models will showcase six jewelry designers’ creations during the party;

• DIVA Awards ceremony Thursday evening, honoring the best designers and retailers in special occasion, bridal, prom, pageantry and Quinceañera;

• The Friday night fashion show, “Style Runway,” featuring guest designer Galina Sobolev of Single/ Single Dress and Spring ‘07 trends and ready-to-wear.

Additional customer service conveniences feature permanent showrooms and temporary booths all in one place, and all at one time, making AMERICASMART the Market of necessity showcasing the hottest fashion-forward apparel and accessory lines. PREMIERE, a critical component of the Market, features hundreds of juried premium contemporary collections.

Further services include: myMarket!, an exclusive online planning tool, express registration, complimentary shuttle services from dozens of hotels and select parking facilities, free and deeply-discounted parking, on-site childcare services, as well as discounted and increased availability to a growing array of Atlanta hotels secured for Market attendees exclusively through the AMERICASMART Housing Office.

For more information on AMERICASMART-ATLANTA and its annual markets, please call 1-800-ATL-MART or visit the new and revamped AmericasMart.com.To obtain media credentials, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

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AMERICASMART-ATLANTA is the largest wholesale marketplace of its kind in the world, and is a leading international market source for a wide variety of consumer goods. It hosts 24 wholesale markets and six Market Wednesdays that annually attract more than 548,000 attendees from every U.S. state and 80 countries.

The Atlanta Women’s & Children’s Apparel/Accessories Market®, held five times a year, showcases more than 11,000 apparel lines, represented in 48 categories of merchandise. The offerings are further enhanced by an expansive collection of temporary product, which occupies more than 500 exhibit booths during each Market.

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