AmericasMart Atlanta

Press Release

EAST MEETS WEST AT AMERICASMART® THIS FEBRUARY

November 8, 2006

—Grand opening of NY/LA Co-Op West headlines next Market—

ATLANTA, November 2006—The burgeoning popularity and momentum of the NY/LA Co-OP on floor 9 of AMERICASMART-ATLANTA has fueled the creation of NY/LA Co-Op West, featuring high-end contemporary product offerings. West is the natural progression stemming from the success of the already established NY/LA Co-Op East.

The growth of permanent contemporary showrooms and retailer interest within NY/LA Co-Op East has created a need for additional space. Current designers in East include: Joie, Ya Ya, Paige Premium Denim, Project E, Single, 1921, Joey, Bianca Nero, Paper Denim & Cloth and Silver Jeans. New designers and showrooms in West will align with East and will be unveiled at the NY/LA Co-Op West grand opening during the February Atlanta Women’s and Children’s Apparel Market (Feb. 1—4, 2007).

NY/LA Co-Op West, located in the southwest section of Floor 9 and is 100 percent filled with commitments from high-end contemporary names including:

12th Street by Cynthia Vincent
Loungerie
Siwy Denim
Saja
Black Halo
Mima Jewlery
Miguelina
Christopher Deane
James Jeans
Eberjey
Goldenbleu Handbags
Mint
Glam Vintage Souls
Bensoni
Manoush
Subtle Luxury
Minx sweaters
Tea Luxury
Splurge
J Brand Men’s Denim
Cassgay
Glam Souls Footwear
The Proportion of Blu
Smyth Jackets

“The quality of the 9th floor product mix has been very effective in capturing the attention of both buyers and other top lines,” says Amy Janssen, executive director of Apparel Leasing. “I’m dedicated to continuing this energy by focusing on securing a greater number of high-end contemporary names and showcasing them in West.”

Janssen, a recent hire to AMERICASMART, has more than sixteen years of experience in the better contemporary market, and has held buying positions at Bloomingdales, Henri Bendel and Gucci in New York. She has also worked on the sales and merchandising side with BCBG and Joie in Los Angeles. For more information about the new Co-Op, Amy Janssen can be reached at (404) 220-2809.

For more information on AMERICASMART-ATLANTA and its annual markets, please call 1-800-ATL-MART or visit the new and revamped AmericasMart.com.To obtain media credentials, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

The Atlanta Women’s & Children’s Apparel/Accessories Market®, held five times a year, showcases more than 11,000 apparel lines, represented in 48 categories of merchandise. The offerings are further enhanced by an expansive collection of temporary product, which occupies more than 500 exhibit booths during each Market.

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