ATLANTA, August 17, 2010

In less than two weeks, at the Nation’s Largest Prom Market, designers will take center stage to debut their latest styles and trends at the most impressive fashion show of the year, Haute for Prom. Taking place on Thursday, August 26 at 6:30 p.m., the show will be staged in the atrium LOUNGE on floor 2 and will spotlight the hottest trends in prom, pageantry, special occasion and accessories.

This year, five designers are headlining the show as the featured sponsors. While each is individually unique, together they will create a dynamic showing of special occasion designs. The August 2010 Haute for Prom sponsors are:

Platinum sponsors:

• Mac Duggal (10W127): inspired by Indian culture, produces dramatic gowns with stunning appearance, texture and style;
• Alfred Angelo (5-435): offers an amazing range of styles to dress the bridal party, junior bridesmaids, mini-maids, maternity maids and more.

Gold sponsors:

• Kiss Kiss Formal by Mary’s (10N105): creates exquisite designs and gowns with the richest colors, styles and sizes;
• Dana Mathers (10W121): designs gowns that give customers long-lasting memories with a signature look that is contemporary and elegant;

Silver sponsor:

• Terani (10E108): famous for its red carpet glam and chic affordability, constructs gowns with the finest textiles and designs.

These sponsors will open the fashion show with their stunning prom, pageantry, homecoming, Quinceañera and social occasion collections. Further enhancing the show, dozens of other collections and lines will debut on the runway, following the sponsors’ prelude. The gowns shown on the runway will also be available for viewing in their designated showrooms.

In addition to the Haute for Prom fashion show, there will be daily fashion shows featuring young contemporary, premiere, ready-to-wear, holiday and resort and accessories trends. The 20-minute fashion shows will take place at 11 a.m. and 3 p.m. Buyers will have the opportunity to experience the Style Runway Fashion Show at 6:30 p.m. on Friday, August 27 in the LOUNGE on floor 2.

Opening the Style Runway Fashion Show are two spectacular sponsors:

• Judith March (2-372), Gold sponsor: inspired by the bohemian styles of yesterday and modernized for today’s trend conscious woman, designs for women who want both feminine and bold without breaking the bank;
• Amy J Hill (9E311A), Silver sponsor: southeast representative and co-op showroom for high-end contemporary apparel showing Sanctuary Clothing, Divine Wear, Love Shop and Lyric Culture in the show.

Fashion, entertainment, education, special giveaways—all this excitement packed into one Atlanta Apparel Market, August 26-30, 2010.