AmericasMart Atlanta

Press Release

LACOSTE Joins Men’s Permanent Showrooms at AmericasMart

August 4, 2008

For the first time, AmericasMart® Atlanta is opening the men’s permanent showrooms on Floor 12 during the August 16-19, 2008, Atlanta Apparel Market. Leading this charge is LACOSTE—celebrating its new showroom and grand opening next month. In its new 1,100 square-foot space, LACOSTE will showcase men’s, women’s and children’s collections. As a permanent showroom, LACOSTE now has an Atlanta headquarters and is open during all Market and non-Market times.

“As an International company, Atlanta continues to be an important component in our U.S. business, a gateway to more accounts and the best location to continue strengthening this push is at AmericasMart,” says Doug Pecore, vice president of Wholesale for LACOSTE. “The dynamic product mix at the Atlanta Apparel Market attracts a diverse mix of retailers and will help us reach existing and new customers.”

Established in 1933, LACOSTE features men’s, women’s and children’s apparel from sportswear to active and casual wear. Its permanent showroom in Atlanta will feature pieces from all of its collections and will be among other industry leaders on Floor 12, including Puma and Tommy Hilfiger.

“Our men’s permanent showroom offering is evolving, and we are partnering with leaders like LACOSTE to help drive this movement,” says Lawton Hall, senior vice president of leasing, Building 3 of AmericasMart. “LACOSTE is a world-renowned brand and has its own unique following. We look forward to working with them in further strengthening our men’s, women’s, and children’s offerings and attracting even more apparel retailers on a continuous basis.”

AmericasMart will celebrate LACOSTE’s grand opening and its 75th Anniversary with a ribbon cutting and cocktail event on Sunday, August 17 at 5 p.m.

To schedule an appointment with LACOSTE, please contact: Doug Pecore / dpecore@lacoste-usa.com or John Griffin / jgriffin@lacoste-usa.com

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