AmericasMart Atlanta

Press Release

More Product Selection Answers ‘Why Atlanta’ This April

February 27, 2008

—Temporaries drive Market growth at AmericasMart—

ATLANTA, February 2008—As Spring begins, retailers can expect fresh resources on all 13 floors of the Atlanta Apparel Market, April 5-8, 2008 (a1pha: April 6-8), especially in the temporaries as product categories debut and expand. These additions, along with permanent showroom movement, are helping to drive growth and retailer traffic at the largest apparel Market on the East Coast.

In addition to its growing contemporary men’s product offering—which will have a predominant presence this Market, Premiere will now include an Eco-friendly component, showcasing environmentally friendly and “green” apparel and accessories. Continuing its expansion, the Accessories floor will unveil a Spa/Body&Soul category featuring personal care products similar to those of established exhibitors Foot Petals and Hollywood Fashion Tape.

As the temporaries grow so do other established Market components. Shoes have gained momentum and will be showcased on four floors: a1pha, Premiere, shoes on 4 and the permanent showrooms on 8. AmericasMart’s Children’s World is constantly adding new showrooms, and this April is no exception with the introduction of Carolina Baby Company. Concurrently, the number of children’s temporary booths is expected to increase in their new location on the 3rd floor. Children’s World will unveil the Kids’ Co-Ops on the 13th floor in April, showcasing seven new high-end contemporary children’s showrooms in a loft-like gallery.

Continuing efforts to extend the Atlanta Apparel Market experience, AmericasMart will host another onsite party this April. Spring Haute Bash—the official sequel to the January signature event—will take place Monday, April 7, 6:00-8:30 p.m. in the first floor lobby. The party will feature food and drink, entertainment and a lively environment for networking.

AmericasMart showcases Atlanta as the preferred Market destination, offering more product selection, accommodations, value, convenience and entertainment. Moreover, strategically structured, the Apparel building spans 13 floors with 550 showrooms and 1,000 temporary booths featuring more than 8,000 lines all together under one roof.

Atlanta Apparel opens Saturday, April 5 (AmericasMart alpha® opens Sunday, April 6) and runs through Tuesday, April 8, at 3 p.m. (Select permanent showrooms stay open until 6 p.m.).

For more information on AmericasMart and its annual markets, call 1-800-ATL-MART or visit AmericasMart.com.

To obtain media credentials for an upcoming Market or for interview requests, contact Tara Tuschinski at ttuschinski@americasmart.com or 404-220-2384.

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