AmericasMart Atlanta

Press Release

Fire & Flash Expands, Targets fine jewelry retailers, high-end apparel boutiques, upscale gift stores

September 17, 2007

—The International Jewelry Showcase takes place October 13—16, 2007—

ATLANTA, September 2007—Fire & Flash, the new International Jewelry Showcase at AmericasMart Atlanta, has been established as a biannual market that provides a unique buying opportunity for jewelry retailers, high-end apparel boutiques and upscale gift stores. The October 13—16, 2007 show marks the one-year anniversary of Fire & Flash, created to meet a growing demand for a fine jewelry and high-end fashion accessories market.

Starting in October, the jewelry showcase will run in conjunction with the Atlanta Apparel market, providing more buying opportunities for exhibitors and new resources for retailers. Also in October, Fire & Flash expands to include additional product and an exclusive temporary booth section on the 5th floor, directly beneath the permanent fine jewelry showrooms on floor 6. Several industry leaders have secured space in the temporary area, including SYK Jewelry, Gem World Imports, Jewelry Land, GND and others.

The temporary booths—together with more than 70 permanent showrooms spanning 90,000 square feet—offer gold, sliver, diamonds, precious stones, high-end fashion and costume jewelry and other designer pieces. Buyers will discover the high quality and diversity of product throughout both the permanent showrooms and temporary booths, as well as benefit from one-stop shopping with suppliers, jewelry display companies and repair shops also located in Building 3.

Jewelry retailers will also have access to all apparel market offerings and events during the show—including the World of Coke offsite party and an educational wedding event, “An Engaging Affair,” showcasing contemporary trends in everything related to special and social occasion. Highlights consist of tabletop accessories, wedding and engagement rings, floral designs, cake and catering trends with insightful presentations by industry experts. Several jewelry exhibitors have will also participate in the event.

As an added value, AmericasMart’s permanent jewelry showrooms are open for business weekdays and during all apparel and gift markets throughout the year, providing convenience and access at any time. Additionally, travel to AmericasMart is easy with the city transit system, MARTA, connected to the building and more than 8,000 hotel rooms within walking distance. For more information on AmericasMart and its annual markets, please call 1-800-ATL-MART or visit AmericasMart.com. To obtain media credentials, please contact Tara Tuschinski at 404-220-2384.

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