AmericasMart® University

AmericasMart® University (AMU) is an educational program covering business fundamentals to equip retailers with the best tools and techniques to stay competitive and grow.

The one-hour classes are offered during our January and July Gift Markets, Thursday through Saturday, and address three skill levels — Beginner, Intermediate and Advanced. Classes are free, but registration is requested.

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IMPORTANT MESSAGE: To register for an AMU class, you must obtain a username and password and you must already be a registered buyer with AmericasMart-Atlanta.

Buyers who have a username and password for their myMarket! Plan will use the same information for AMU registration. Please do not create duplicate accounts as it may affect accreditation towards University classes. Once you register for an AMU class, it will appear on your itinerary in your market planner.

To obtain a username and password, click here.

Returning AMU class participants may log in and view their course history and credits.

The “AmericasMart MBA” Program will be awarded once buyers fully complete the program curriculum requirements. This entails participation in all class levels (Beginner, Intermediate & Advanced) in all three course areas. Upon completion, MBA graduates will receive special recognition at a private awards ceremony.

Another feature of the AmericasMart University program is the wide selection of electives, which provide cutting-edge trends, and product-specific ideas and information.